Video Pattern Breaker: A Software Review

Putting up a video advertisement is perhaps one of the best ways to promote something in the social media giant Facebook. This is especially true since Facebook’s ranking algorithms favor videos uploaded to the site itself, allowing for more views, and thus potentially more likes and shares. The problem, however, is that there will always be folks that will end up scrolling down and skipping your video for whatever reason, and there aren’t a few of those people in existence. Alexander Sebastian and his team are offering a solution to this to increase your conversions with their latest product, the Video Pattern Breaker.

This product is a software that aims to increase your views, and in effect, shares, likes, and conversions, by simply trying to grab your potential viewers’ attention through pattern breakers like call to action text that appear at the start of the video. This is based on the product’s creators’ research that showed how most people pause two seconds after initiating the video’s buffering, and then scroll down after they are unable to find anything that can keep their attention to the video. This behavior is dubbed by the product creators the “FB Pause Pattern.” This is the window of opportunity that the software will exploit in order to keep your viewers glued to your video after its first two seconds.

The Video Pattern Breaker software will launch this 7th of December, 2015, at 11:00 AM Eastern Standard Time. It will be available by then for $17. We will learn whether or not this product is actually worth its price by then, as we will be adding a review of the software to this page. If you are interested, be sure to bookmark this page and come back on launch date for our review.


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