Ever had a visitor that’s actually interested in what you offer in your email, but had to immediately get off of it for some reason? Ever wish that you can track them and try to persuade them to click on the same offer in the near future? That’s where email retargeting comes in, and it’s a lot easier to execute these days thanks to the prevalence of social media. Wilco de Kreij and his team knows just that, and their latest product, ConnectAudience, aims to help you execute your email retargeting campaigns through no other than the social networking giant Facebook itself.
In simple terms, ConnectAudience is a retargeting platform that allows you to run your own email retargeting campaigns on Facebook. It allows you to target not only those folks who opened your email but ignored or failed to click your link, but also those who simply have not (yet) opened your email. The software puts your email list straight into a Facebook Custom Audience in your Ads account. This would naturally require a little financial investment, but tests conducted by Wilco and his team shows that retargeting their audience using the same principles behind their product earned them over $1,700 more than what they did with just their usual email marketing campaign.
ConnectAudience will be available for the recurring price points of $47 per month, $97 per quarter, and $197 per year. It will be launched on September 15, 2016, at 10:00 AM Eastern Daylight Time. We are going to update this post with a review of this product, so if you are interested, just bookmark this page and come back later for our complete review.