Marketing Software Review: SproutAudience
Facebook is one of the best ways to find an audience for any business. It is thus a hotbed for retargeting campaigns, which are essentially going after folks who have visited one’s site and left, but still with a hint of interest in whatever the site offers. Building an audience through retargeting, however, will require you to gauge your leads’ behavior in such a way that you will be able to show them the right offers. In that note, Internet marketer Brad Stephens has a product that allows you to run behavioral retargeting campaigns within Facebook itself. It is called SproutAudience and it will be launching soon.
SproutAudience is a software that combines Facebook and video technology to help you build a high quality targeted audience based on viewer behavior. In other words, it makes use of any video—including videos posted through Facebook’s native uploader—to capture leads, and then retarget those leads based on how they behave as they view your video. The software allows you to create milestones which, if hit by your retargeted viewer, will add them to a behavior-based custom list.
This brand new product will be available today, August 23, 2016, at 11:00 AM Eastern Daylight Time for the initial price of $37. You will know whether or not we think it is worth the purchase in a review that we will add to this post shortly after the product is launched. If you are interested in this product and would like to learn more about it, be sure to bookmark this page and come back on launch date for our review.